Instructor(s)

Dixie Watts Reaves
Associate Professor, Agricultural and Applied Economics
Phone: (540) 231-6153
E-mail: dixie@vt.edu

Description

Marketing tools needed to identify and solve the complexity of marketing food and agribusiness products. Contemporary trends, marketing strategies, and problems in the food and agribusiness sector.

Prerequisites and Co-requisites

Basic understanding of introductory microeconomics. Knowledge of economic concepts such as supply and demand curves, price and income elasticity, diminishing returns, comparative advantage, etc. are essential for grasping the material in this course.

Learning Objectives

Upon completion of the course, students will be able to:

1. Apply the basic concepts, theories, and terminology of the marketing of input supplies, agricultural commodities, and food and fiber products, collectively referred to as agribusiness marketing.
2. Describe the scope and complexity of the marketing management task in agribusiness firms.
3. Demonstrate marketing problem-solving skills.